Curriculum
The Entertainment Business Management curriculum is carefully designed to prepare you to deal head-on with the world we live in today: a world in which film, animation, television, games, new media, and music are converging, the relationship between audiences and entertainment is being redefined, and new professionals can break into the business in new and exciting ways. The courses you take each term are connected to real-world entertainment properties you work on right here at VFS. We call these hub projects because they form the centre of your learning experience.
The following is a term-by-term breakdown of the Entertainment Business Management program.
Program & Term Overview
Weeks 1-8 (Term 1)
You'll hit the ground running with an intensive exploration of all major facets of the entertainment industry, from core business strategies to the artistic principles that drive the creation of new intellectual properties, from the economic models that determine whether projects get launched to the technology used to bring them to life. You won't just work in the classroom - you'll also be on set producing an episode of a web-distributed entertainment news show called The Blast Light.
Major Deliverables: Market Research, Charity Presentation, IP Feasibility Audit Report, Economic Infographic, Project Plan and Charter, Social Responsibility Case Study
Major Project: The Blast Light
Subjects Covered
- Hub Project: The Blast Light
- Business of Entertainment 1
- Art of Entertainment
- Technology of Entertainment
- Audiences & Social Media
- Economics of Entertainment
- Social Responsibility
- Entertainment Production 1
- Business Communications 1
- Project Management
- Team Building
Weeks 9-16 (Term 2)
In your second term, you'll learn the specific business skills you need to get new projects off the ground. It begins with strategy: evaluating the potential of an entertainment property, what it can achieve, and how to develop it. You'll learn to manage copyright and intellectual property, secure clearances, navigate deal points, find funding and sponsorship, and develop the leadership skills necessary to build solid connections with other creative professionals.
Major Deliverables: Mechanical and Master Use Licenses, Project Plan and Gantt Chart, Manufacturing Plan, Sponsorship Proposal, Negotiation Worksheets
Major Project: The Compilation Album
Subjects Covered
- Hub Project: The Compilation Album
- Business of Entertainment 2
- Copyright, Clearances, and Contracts
- Evaluating Creative Properties
- Entertainment Production 2
- Distribution & Manufacturing
- Zero Budget Marketing
- Business Communications 2
- Fundraising & Financial Management
- Leadership & Negotiations
Weeks 17-24 (Term 3)
As the producing aspect of the program shifts into high gear, the strategic skills you began to develop in the previous term will be put to the test. You'll take on the design and planning of multiple projects, and expand your producing skills to deal with two very different media: film and live events.
Major Deliverables: Project Status Reports, Production Budget, Production Schedule, CD Sales Report, Event Plan, Film Final Cut
Major Project: Compendium and Impact Awards
Subjects Covered
- Hub Project: Interactive Entertainment Component
- Hub Project: Film Component
- Hub Project: Live Event
- Business of Entertainment 3
- Film Production 1
- Interactive Entertainment Production 1
- Event Planning
- Project Management 2
- Branding
- Production Budgeting & Scheduling
- Managing Creative Professionals
Weeks 25-32 (Term 4)
Your entertainment projects from the previous term go from pre-production into managing production, post-production, and distribution. Your teams will lead the process as you learn the art of marketing entertainment properties to ensure your projects get maximum exposure. You'll experience one of the most intense phases of your professional career in these two months, and you'll come out of this term with three major projects in your portfolio.
Major Deliverables: Project Charter, Project One Sheet, Final Project Proposal Package, Weekly Status Reports, Weekly Event Progress Reports
Major Project: Compendium and Impact Awards
Subjects Covered
- Hub Project: Convergent Entertainment Property
- Hub Project: Live Event
- Business of Entertainment 4
- Film Production 2
- Interactive Entertainment Production 2
- Event Management
- Final Project Selection
- Proposal Writing
Weeks 33-40 (Term 5)
This term is all about what makes you stand out as an entertainment professional: how your strengths, skills, and passions combine to position you as someone employers, investors, or clients can trust to deliver successful results. Your final project will take shape as you work with program faculty and your mentor to manage its development, and you'll take Advanced Industry Sector electives to enhance your knowledge of your chosen specialty. In the online community hub project you'll further enhance your position as a professional with something to offer the entertainment business.
Major Deliverables: Investor Pitch, Industry Blog, Content Strategy, Festival Entry Database, Alternate Reality Game Proposal
Major Project: Online Community and Final Project
Subjects Covered
- Hub Project: Final Project
- Hub Project: Online Community
- Business Planning
- Final Project Development 1
- Digital Technologies
- Developing Online Communities
- Funding New Ventures
- Advanced Industry Sector Electives
Weeks 41-48 (Term 6)
The focus of the final term is on leveraging your track record of successes in the program into the launch of your career. You'll complete your final project and combine it with the other hub projects you've created during the previous terms into a cohesive portfolio, and you'll forge connections for both short-term and long-term career growth and potential partnerships. Finally, Special Topics electives will help you stay up to date with emerging industry trends.
Major Deliverables: Logo and Business Cards, Producer Reel, Portfolio, Career Strategy
Major Project: Final Project
Subjects Covered
- Hub Project: Final Project
- Hub Project: Portfolio
- Hub Project: Talent Management Project
- Startup Development
- Final Project Development 2
- Portfolio Development
- Industry Networking
- Talent Management
- Employment Preparation
- Special Topics Electives
